CIAM knowledge base

Vendor-neutral guides, comparisons, and a vendor directory for CIAM buyers. Rankings are editorial. Sponsored placements are always labeled.

Guides

• Best CIAM for B2B SaaS What B2B SaaS needs from a CIAM platform, and how the requirements differ from consumer identity.
• Best CIAM for fintech What fintech demands from customer identity: strong auth, fraud defense, and regulatory fit.
• CIAM pricing guide: how vendors actually charge The pricing models behind CIAM platforms, the hidden costs, and how to compare quotes that are not comparable.
• CIAM RFP template A copy-paste request-for-proposal template for evaluating customer identity vendors.
• CIAM vs IAM: what is the difference? How customer identity differs from workforce identity, and why the same vendor rarely wins both.
• Consent and privacy in CIAM (GDPR, CCPA) How customer identity platforms handle consent, and what compliance teams should require.
• Multi-factor authentication (MFA) for customer apps MFA methods ranked by security, and how to roll it out to customers without killing conversion.
• Our neutrality charter How CIAM stays independent: what sponsorship can and cannot buy, and how the matcher ranks.
• Passwordless and passkeys in CIAM What passkeys are, how they differ from older passwordless methods, and what to ask a CIAM vendor.
• SCIM and user provisioning What SCIM does, why enterprise B2B buyers require it, and how CIAM platforms support it.
• SSO for customer and B2B apps (OIDC and SAML) How single sign-on works in CIAM, the difference between OIDC and SAML, and what enterprise buyers demand.
• The CIAM buyer's guide A vendor-neutral process for evaluating and selecting a customer identity platform.
• What is CIAM? Customer Identity and Access Management, explained for buyers evaluating vendors.

Comparisons

• Auth0 vs AWS Cognito
• WorkOS vs Auth0
• Clerk vs Auth0
• Okta Customer Identity vs Microsoft Entra External ID
• Stytch vs Auth0

Vendor directory (12)

• Auth0 by Okta b2b_saas, fintech, ecommerce
• WorkOS b2b_saas
• FusionAuth b2b_saas, fintech, gaming
• Clerk b2b_saas, ecommerce
• Stytch b2b_saas, fintech
• Descope b2b_saas
• Frontegg b2b_saas
• Microsoft Entra External ID b2b_saas, ecommerce, public_sector
• AWS Cognito b2b_saas, ecommerce, gaming
• Firebase Authentication ecommerce, gaming
• Ping Identity fintech, healthcare, public_sector
• Keycloak b2b_saas, public_sector, healthcare